hidden
About
I am a creative leader with over 20 years of strategic, management, and hands-on expertise across media and industries–from fintech and real estate to high tech and automotive. As one of only a handful of UX Master certified professionals in Canada, I have a deep understanding of UX/UI for web and mobile, as well as a passion for accessibility. I also know what it takes to grow a successful design team from the ground up, and how to foster collaboration, innovation, and excellence in cross functional teams.
In UX, there is no room for ego—you need to balance great design with business needs to engage audiences in a way that drives organizational growth.
Still, it feels good to produce work that you can brag about. Creating opportunity through innovation, I design beautiful and seamless user experiences without losing sight of the big picture.
Work
270 million visitors per year to a website ranked #93 in the world for organic traffic
Staying ahead of the UX curve requires forecasting an optimal intersection point between design, technology, and user needs. When our highly ranked global currency site first indicated a slight decline in desktop traffic, we did not take a wait-and-see approach to respond to the shift in usage habits. With mobile tech gaining momentum and Google's introduction of their top-of-search currency converter, we needed to be proactive.(*Rank Ranger, October 2019)
Read MoreOver 80 million installs of a mobile app for a global currency company
There is an app for everything. Scratch that. There are multiple apps for everything. This glut means users can afford to be fickle. Being one of the first to the now-crowded currency market with a great, full-featured app had its advantages in building trust and usership.
Read MoreAlways on brand with a multi-faceted online design system
An acquisition by an international company with offices around the globe creates design challenges. It also creates opportunity. Business goals and priorities shift, but the user experience needs to remain consistent. With different geographies looking after unique, but related products–all transitioning to fall under one brand–a centralized system needed to be implemented.
Read MorePrioritizing accessibility to remove barriers
Between the moral imperative and the laws coming into force, accessibility is a buzz word in the online world. However, it can be seen as costly and time consuming to implement, and the buzz does not always translate into a business priority. That being said, when accessibility is proactively and organically worked into design and UX, it adds value to both the 10% of our users with barriers to access–and to the bottom line.
Read More